The official music experience of USDGC
Fresh & Now Festival 2026
Festival 2026
October 8–11, 2026
Fan Hospitality Pavilion
Championship Village
Live after play
- Dizgo
- Dangermuffin
- Abby Bryant with Rebecca Harrison & Friends
- JP Taylor & Graciana Love
- Channel Bluff
2026 Music Schedule
live after playFour nights of live music at the Fan Hospitality Pavilion.
5i Kick Off Celebration presented by Another Round Myrtle Beach
Abby Bryant w/ Rebecca Harrison and Friends
Dangermuffin
JP Taylor & Graciana Love
Dizgo
DJ Hek Yeh
Channel Bluff
DIZGO
Saturday night headliner
Bloomington’s psychedelic powerhouse blends jamtronica, funk, soul, and kaleidoscopic rock into an immersive live show.
ABBY BRYANT
with Rebecca Harrison & Friends
An Asheville vocal force blending beautifully crafted songs, deep groove, and Sunday spirit with Saturday-night energy.
Her music moves between Southern soul, rock, and the living pulse of the jam world.
DANGERMUFFIN
Lowcountry roots, open-sky sound
Charleston storytellers crossing Americana, folk, jam, and rock with soulful melodies and a live show that turns fans into family.
DJ HEK YEH
Heartbeat of the Championship
Emceed with the best and rocked crowds nationwide. Across the sports world, he’s held down the house DJ role for PBR, NASCAR, Wake Forest Athletics, and more… Get ready for a show, he’s bringing that energy to Rock Hill.
THE SOUNDTRACK OF USDGC
Artists who have played Winthrop
For years, Fresh & Now has brought boundary-pushing bands, hometown favorites, and late-night energy to championship week.
- Big Something
- Karina Rykman
- Perpetual Groove
- Chalk Dinosaur
- Kanika Moore
- Eric Friedman (Creed)
- Wes Finley (Rebelution)
- Joe Marcinek
- Empire Strikes Brass
- The Tan & Sober Gentlemen
- Treehouse
- Josh Daniel’s Grateful Band
- Dubtown Cosmonauts
- Jeff Arevalo
- Jeff Sipe
- Rebekah Todd
- Marcus White
- The Fitzkee Brothers
- Clayton Q
- DJ Rivka Ruth
- DJ Hek Yeh
- DJ Kevin Jones
- Truckstop Preachers
- Hobex
- Four on the Floor
- Vine
